Longer Short-Form Scenes
Generate clips up to 30 seconds for product reveals, visual stories, campaign concepts, social content, and other sequences that need more than a brief shot.
Wan 3.0 online
Wan 3.0 AI Video Generator
Create 2–30 second AI videos from text, images, or references, with output up to 1080p and native audiovisual generation.
Features
Wan 3.0 Features for Video Creation
Flexible Output Resolution
Choose a supported resolution based on how you plan to test, review, or publish your video.
Prompt-Based Direction
Describe your subject, movement, camera position, lighting, atmosphere, and sequence directly in the prompt.
Image-Guided Generation
Bring an existing frame or visual asset into the workflow instead of starting from text alone.
Reference Control
Use reference material when your concept needs stronger visual guidance.
First / Last Frame Workflows
Define supported starting and ending frames to give a sequence more intentional visual boundaries.
Audiovisual Output
Generate video with audio capabilities available through the Wan 3.0 workflow.
Examples
Wan 3.0 Video Examples
See what different prompts, references, durations, and compositions can produce. Tap any example to play the full video.
Model overview
What Is Wan 3.0?
Wan 3.0 is an AI video model from Alibaba designed to generate video from text prompts, images, and reference inputs. It supports video durations from 2 to 30 seconds and output resolutions up to 1080p.
You can use it to explore product videos, social content, visual storytelling, advertising concepts, and other video workflows without building each shot manually.
Wan 3.0 also supports first- and last-frame image-to-video workflows and reference-based generation. This gives creators more ways to guide the starting point, visual subject, and direction of a generated clip.
On PWZ, the goal is simple: add your prompt or references, choose the available output settings, generate, and review the result.
How to use
How to Use Wan 3.0
Creating a video with Wan 3.0 takes four basic steps.
- 01
Choose Your Creation Mode
Start with Text to Video, Image to Video, or Reference to Video based on the material you already have.
- 02
Add Your Prompt and References
Describe the subject, setting, action, camera movement, lighting, and important visual details. For image or reference workflows, upload the assets you want the model to use.
- 03
Set Your Output
Choose the available duration, resolution, aspect ratio, and other supported generation settings shown in the generator.
- 04
Generate and Review
Generate the clip, watch the full result, and check subject consistency, motion, text, audio, and scene details before using it in production.
Use cases
Built for Real Wan 3.0 Use Cases
Wan 3.0 workflow
Content Creators
Create concepts for TikTok, Instagram, YouTube, personal videos, music visuals, visual storytelling, short cinematic scenes, creator campaigns, or experimental content. Start with a prompt when you need a new idea, or use an image when you already have a visual direction you want to animate.
Wan 3.0 workflow
Marketing & Ad Teams
Explore campaign hooks, product reveals, ad concepts, launch visuals, storyboard ideas, branded scenes, and short promotional videos. Reference-based workflows can also help when a campaign starts with existing creative assets that need to guide the generated scene.
Wan 3.0 workflow
E-commerce & Brands
Use AI video generation for product demos, product reveal concepts, Shopify visuals, landing-page creative, brand storytelling, social ads, and merchandising ideas. Image-to-video is especially useful when your workflow already starts with product photography or rendered assets.
Wan 3.0 workflow
Enterprise & Industry
Create early-stage visual concepts for presentations, explainers, internal storytelling, training ideas, product visualization, previsualization, or creative prototyping. Generated video should still be reviewed for factual, visual, and brand accuracy before production use.
Key specs
Wan 3.0 Key Specs
- Video Duration
- 2–30 seconds
- Resolution
- 480p / 720p / 1080p
- Creation Modes
- Text / Image / Reference
- Audio
- Native audiovisual generation
- First / Last Frame
- Supported
- Multimodal References
- Supported
- Model Availability
- Generally Available
- Last Verified
- September 10, 2026
Clip length per generation.
Supported output resolution options.
Text, image, and reference workflows.
Native audiovisual generation.
Supported first- and last-frame image-to-video.
Use references to guide generation.
Generally available for use.
When these specs were last reviewed.
Prompting tips
Wan 3.0 Prompting Tips
A useful Wan 3.0 prompt should make the scene easy to visualize.
Subject + Action + Environment + Camera + Lighting + Visual Details
[Subject] performs [action] in [environment]. The camera [camera movement]. Lighting is [lighting]. Include [important visual details].
A cool product video.
A matte black running shoe on a reflective studio surface. The camera slowly pushes forward as soft side lighting reveals the material texture. Minimal dark background, realistic reflections, controlled product-ad composition.
Treat prompts as a starting point. Review every generated result and refine the instructions that matter most.
Pricing
Wan 3.0 Pricing
Check the latest Wan 3.0 generation cost, free credits, and plan requirements before you create.
600 credits · $0.062 per credit
Perfect for trying out PWZ — get started with a credit balance for your first generations.
- 600 credits
- High-resolution output support
- Watermark-free downloads
- Commercial usage rights included
- Credits never expire
2,000 credits · $0.052 per credit
For creators generating regularly — better per-credit value for daily PWZ workflows.
- 2,000 credits
- Watermark-free downloads
- Commercial usage rights included
- Credits never expire
- 3.6× more credits than Starter
4,000 credits · $0.045 per credit
Best value for teams and content pipelines — more generations at the lowest per-credit cost.
- 4,000 credits
- Watermark-free downloads
- Commercial usage rights included
- Credits never expire
- 6.9× more credits than Starter
- Priority processing speed
Compare
Wan 3.0 vs Wan 2.7
Compare supported workflows, output resolution, and maximum generation length.
Comparison AreaWan 3.0Wan 2.7
Maximum durationUp to 30 secondsUp to 15 seconds
ResolutionUp to 1080pUp to 1080p
Text to VideoSupportedSupported
Image to VideoSupportedSupported
Reference to VideoSupportedSupported
AudioNative audiovisual generationNative audiovisual generation
Wan 3.0 extends the maximum generation length to 30 seconds, while Wan 2.7 supports up to 15 seconds for text-to-video and image-to-video. Wan 2.7 reference-to-video generations that include video reference material support up to 10 seconds.
Compare Wan 3.0 vs Wan 2.7Model comparison
Wan 3.0 vs Other AI Video Models
Different AI video models may support different input types, durations, resolutions, pricing structures, and creative workflows. Do not choose a model based on a single demo. Compare them with the type of content you actually want to produce.
Evaluation AreaWan 3.0Seedance 2.5Kling 3.0Veo 3.1
Duration2–30 secUp to 30 sec3–15 sec4, 6, or 8 sec
Max ResolutionUp to 1080pUp to 1080p on PWZUp to 1080pUp to 4K
Text to VideoSupportedSupportedSupportedSupported
Image to VideoSupportedSupportedSupportedSupported
Reference WorkflowImage, video & audioUp to 30 images, 10 videos & 10 audio clipsElement & start-frame referencesUp to 3 reference images
AudioNative audiovisual generationNative audiovisual generationNative audiovisual generationNative audiovisual generation
Specifications refer to Seedance 2.5, Kling Video 3.0, and Veo 3.1. Availability and output options can vary by provider and workflow.
Review checklist
Wan 3.0 Limitations and What to Review
AI-generated video should be reviewed before you publish or deliver it.
Longer or More Complex Scenes Can Need Extra Review
As scenes become longer or include several interacting subjects and props, check whether positions, identities, or scene details change unexpectedly.
Small Text May Be Unreliable
Do not assume generated signs, labels, packaging copy, subtitles, or other small text will be correct. Add important copy during post-production when accuracy matters.
Multi-Character Scenes Are Harder to Control
Review scenes with several people or objects closely, especially when each subject needs to maintain a specific appearance or action.
Generated Audio Is Not a Replacement for Final Sound Review
Check dialogue, timing, music, effects, and overall sound quality before using generated audio in production.
Always Review Brand and Product Details
For ads and e-commerce content, compare the generated result with your real product and brand guidelines before publishing.
FAQ
Frequently Asked Questions
What is Wan 3.0?
Wan 3.0 is an Alibaba AI video model that supports text-to-video, image-to-video, and reference-based video generation. It can create videos from 2 to 30 seconds with supported output up to 1080p.
How long can Wan 3.0 videos be?
Wan 3.0 supports video durations from 2 to 30 seconds. Available duration controls should be shown directly inside the generator.
Does Wan 3.0 support 1080p?
Yes. The provided model specifications list 480p, 720p, and 1080p as supported resolution options.
Can Wan 3.0 create videos from images?
Yes. Wan 3.0 supports image-to-video workflows, including supported first- and last-frame input.
Can I use references with Wan 3.0?
Yes. Wan 3.0 includes reference-based video generation. The exact reference limits and supported file requirements should be displayed by the product interface and verified before publication.
Does Wan 3.0 generate audio?
Wan 3.0 is listed with native audiovisual generation. Review generated audio before production use, especially where dialogue, timing, or brand sound matters.
Ready to create
Create Your Next Video with Wan 3.0
Start with a prompt, image, or reference. Choose your video settings, generate your clip, and review the result before you publish.
Generate with Wan 3.0